Chow says, “When publishing content, it’s important you write something which resonates well with your readers. There is so much content available online that putting together something full of substance is difficult. With so much spam floating around online it’s no wonder that people are quick to judge the quality of content on a blog or website. Recently, there’s been a trend beginning to emerge shifting from creating unique content to reviving older content putting together something more in-depth and resourceful. If your an experienced blogger, you’ve noticed five post types have... [...]

Chow says, “The Internet continues to advance and evolve with each passing day. What might be the hottest new fad on the block one day could be easily forgotten the next. And I don’t need to tell you how much of a challenge it can be trying to keep up with all those Google algorithm updates. If you want to make money online, you need to learn to adapt. At the same time, some technologies that may feel a little dated or just as important today as they’ve ever been. RSS still matters and you should work to improve your feed. And as much as people are moving toward social media, email marketing... [...]

Chow says, “We obviously all know that there are a ton of ways to expand online presence, and that social media has been around for some time now.  If this is news to you, you may have missed to boat about 10 years ago. It may be easy to see how important it is, but when you are running a business, often times social media is the first thing in the world to get put on the back burner with a new or budding company.  Lets take a look at some reasons why you need to make sure you do NOT neglect the social media aspect of your company”. Why You Should Care About Social Media John Chow’s Blog  [...]

Chow says, “Content marketing is becoming more important as time goes on changing the way that bloggers engage with their readers. Through content, we connect with our readers providing them with resources they need to solve a problem. However, it can work both ways, allowing us to accomplish our objective as well. For example, through the right content marketing strategy, we can sell products, increase conversions, build an email following and create a buzz on social networks through social shares, etc. Many would agree a solid content marketing campaign can be the key to a successful business.... [...]

Chow says, “I’ve always said that great video starts with great audio, and on this episode of Driving with John Chow, I give you a demo of the Sennheiser EW112P G3 A-Band Wireless Lav Mic that I use for my videos. The first part of the video was recorded with the built-in mic of the Olympus OM-D E-M1 digital camera. That was actually done by accident. I didn’t know the Sennheiser mic wasn’t plugged in. I was driving 30MPH with the top and windows down. The second part of the video is the same setup, but with the Sennheiser mic hooked up, and traveling at 70MPH with the top and windows down.... [...]

Chow says, “Because I’m in a 90 day video challenge, a lot of people assume that I take time each day to make my video. The same assumption also goes for my blog. People assume that I take some time each day to punch out the blog post. This is not how I produce my blog and video posts. Taking time each day to produce your daily blog or video is very poor time management”. How I Produce Blog Posts and Videos John Chow’s Blog  [...]

Chow says, “As you are getting your feet wet in SEO and PPC marketing, you are obviously on the ball with what is working for companies right now.  On the other hand, you may have forgotten completely about email.  Email is NOT going the way of postal service.  On the other hand, I have met more people that are millionaires because they can run a good spam campaign over people I have met that successfully start online marketing.  Now, I am no fan of spam, and do not advocate you start doing it, but I use it as an example as to how successful email can be to get in touch with your target audience.... [...]

Chow says, “Google Analytics allows bloggers to see almost every statistic under the sun in regards to their site. The benefit of seeing these statistics is the opportunity it provides to watch growth, see mistakes, and make adjustments accordingly. It is important for bloggers to understand Google Analytics and what it has to offer. Here we will review a few tips to help you understand these statistics! Firstly, the average visit duration – how long readers are staying on your page – per given amount of time (such as “monthly” “daily” or “hourly”).  From experience, if visits... [...]

Chow says, “After months of rumors and leaked screenshots, Microsoft finally announced Windows 10 a short while ago. Everyone knew that Microsoft was working on the next version of its operating system and while the official retail release won’t be until next year, the Technical Preview is available for download right now. If you are an Internet marketer or you otherwise make money online, then you’re naturally on a computer for a good amount of time and, given the current market shares, there’s a pretty good chance that you’re using a Windows machine (and even if you’re on a Mac, it... [...]

Chow says, “You’ve likely never heard of some of the most successful people on the Internet, just as you’ve likely never heard of some of the most successful business people in the offline world. These are the kind of people who miraculously work their magic and watch as millions of dollars coming pouring in through their front doors. Being rich and being famous don’t necessarily go hand-in-hand. However, this can change dramatically based on the kind of business you are in. If you want to be a hugely successful actor in Hollywood, you certainly want everyone to know who you are. If you... [...]