The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: Subject line test increases clickthrough rate 18%”. John Tackett says, “Subject lines often have a hefty impact on the success of an email campaign. Yet, marketers rarely have the time for a deep-dive into the psychology of turning interruption into engagement. In today’s MarketingExperiments Blog post we’re going to take a look at how Jonathan Hosier, Senior Marketing Specialist, MECLABS, used subject line testing to increase clickthrough 18%. But first, let’s review the research notes for some background on... [...]

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: One question to ask yourself before you write another subject line”. Emily Munns says, “I spend a healthy portion of my day exchanging emails with our Research Partnersto help keep our testing projects running smoothly. When it comes time to sift through a pile of emails flooding my inbox after a long day at the office, my eagerness to open, read and take action is all but diminished. So, how do I sort through the clutter? The same way a lot of people do – by looking for what I can delete first. The one element... [...]

The latest ‘MarketingExperiments’ blog post is titled “A/B Testing for Fun and Profit [Subject Line Writing Contest]”. Daniel Burstein says, “If you’ve read the MarketingExperiments Blog for any length of time, you know that A/B testing and conversion optimization can be a very profitable endeavor. You can receive 90% more trial sign-ups, a 1,312% increase in the start rate of a multistep process, 331% more leads from a homepage, and the list can go on and on. Split testing can be fun, too Aside from improving results, the sociologist in me finds it fun to create a few possible... [...]

The latest ‘MarketingExperiments’ blog post is titled “Marketing Analytics: How dual control testing can help curb doubts in your data”. Kyle Foster says, “In online testing, there are plenty of things that can go wrong if you’re not careful. Some of the more familiar examples that come to mind are: Testing during promotions Artificial optimization Validity threats from instrumentation These are just some of the threats that can make your tests look conclusive when they are actually flawed. Consequently, if you are a skeptic like myself, this also means a healthy amount of doubt should... [...]

The latest ‘MarketingExperiments’ blog post is titled “Interpreting Results: Absolute difference versus relative difference”. Kyle Foster says, “A common question that often arises among our Research Partners and audience, even after running many A/B split tests, is: “What’s the difference between relative and absolute difference?” This is understandable given marketers are not notorious for being data-savvy mathematicians, but let’s face it, interpreting analytics effectively to gain useful insights about your customers is no easy task. Customer behavior can easily become lost... [...]

The latest ‘MarketingExperiments’ blog post is titled “Marketing Analytics: What annotation data can tell you about video subscribers”. Anuj Shrestha says, “In the past year, plenty of charts, projections and infographics all show video content heading in one general direction – up and to the right. This makes sense given the use of video content is also growing as more marketers adopt video into their marketing mix, lest their message is left behind by the projected 77% of all Internet users who will be viewing video content online by 2016. With the adoption of any new strategy comes... [...]

The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: 3 template design changes to help you serve multiple customer types”. John Tackett says, “Optimizing your landing pages for multiple buyer personas becomes a difficult undertaking when conversion optimization principles often call for a focus on a single customer type. So, how do you optimize for customers with a variety of needs and interests? In a recent Web clinic, Jon Powell, Senior Manager of Research and Strategy, MECLABS, addressed that question by presenting three key design changes that impact conversion... [...]

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: 6 bad habits to avoid when testing emails”. Taylor Kennedy says, “In my experiences with helping our Research Partners with email campaigns, I’ve discovered when it comes to testing, it’s not a one-size-fits-all activity. Your email campaigns are fundamentally different than landing pages or any other elements of your marketing mix and sales funnel. Consequently, your approach to testing them will also be different. They have different goals, elements, best practices and bad habits to avoid. In today’s MarketingExperiments... [...]

The latest ‘MarketingExperiments’ blog post is titled “A/B Testing: Collaborative test planning can help you avoid “I told you so” testing”. Spencer Whiting says, “Let’s face it … Marketing strategies often have a tendency of being driven by the HIPPO (highest paid person’s opinion), whether that is the CEO, CMO, director of marketing or the creative leader of an agency. Those strategies are usually byproducts of all the reputation, ego and personal preferences that go along with an individual approach to your test planning. A key problem with that, however, is the customer... [...]

The latest ‘MarketingExperiments’ blog post is titled “E-commerce: Category page test increases order rates 20%”. John Tackett says, “Category pages play a key role in e-commerce, yet they are often left to the mercy of limited, if any, best practices and minimal testing. In today’s MarketingExperiments Blog post, we’re going to take a look at how the MECLABS research team tested a category page that led to a 20% increase in order rates. First, let’s review the research notes for some background information on the test. Background: An e-commerce site offering strength training... [...]