That’s what Mark Thompson and Matt Callen say about their brand new EasyVSL 2.0. And they may be right. With this new software, you get a lot of flexibility in creating your sales letters. With this new software, you can create an engaging high-converting slide-based video sales letter in less time than you could imagine is possible. Once you have your sales message broken down into slides, all you have to do is: Step 1: Paste your Video Script and Specify Where to Change Slides. Step 2: Customize Your Design/Appearance Step 3: Add your Audio and Sync it with your Slides Step 4: Export... [...]

Last year, EasyVSL 1.0, created by Mark Thompson and Matt Callen changed forever the way that over 30,000 small marketers create their high-converting video sales letters (VSLs), for their own products and for affiliate products. Now, EasyVSL 2.0 has just been released. The consensus is that it is even better than the original ever was. (Scroll down to see a special note about an upgrade.) Of course, the core features that made the original an over the top success are still at the heart of the new version. It still allows you to: • Create Video Sales Letters in a matter of minutes. •... [...]

At 11:00 EDT, Mark Thompson and Matt Callen announce Rebrand Apps. You probably are aware of Thompson and Callen. In the last few years, they have produced many software products, such as EasyVSL, Webinar Ignition, PressPlay, Heat Map Tracker and many others. Now they are releasing a bundle of 4 new software producs, with white label rights, called Rebrand Apps. Because they are including white label rights, you can sell these four apps as your own. Brand them with your brand and they are yours forever, to sell as many copies as you like and keep all the profits. With each of these apps, you... [...]

Mark Thompson and Matt Callen are holding a training webinar this morning to show you how to use content marketing in your business. At the end, they will also show you their software that automates your content marketing. They say this software is the easiest way to create autopilot processes to handle your content marketing. They call their system PublishVault. Keith Gosnell will be with them on this webinar. He is the creator of of PublishVault. They are calling this training session “How to Drive More Qualified Buyer Traffic, Leads, and Customers to all of Your Sites to Help Make Your... [...]

The partnership between Mark Thompson and Matt Callen has produced another new product, FunnelTrax. This new product is addressing a need all smart marketers have. If you want to be successful in online marketing you need to know what is working and what isn’t. You need to then do less of what isn’t and more of what is. That what FunnelTrax can do for you. Here’s how it works: ■ Simple Link/Funnel Tracking, plus Advanced features: You can create complete campaigns to track the success of links and of whole funnels; do it in 30 seconds or less. ■ Affiliate Link Cloaking: Hide your affiliate... [...]

Mark Thompson and Matt Callen have released a new tool online marketers will want to add to their tool box. Video Sales Letters are shown to be more persuasive than plain text. EasyVSL. makes it easy for you to create high quality video sale letters. Look at all the benefits this new software provides: • Built-In Engaging Design Templates It includes beautiful, engaging background themes that will help boost your viewer’s engagement. Dozens of themes are built into EasyVSL. • Drag & Drop Editor You can add text, images, animations, and more with the easy-to-use Drag and Drop video builder. •... [...]

This new software is the second-biggest announcement of yesterday. Too bad Apple got in the way with its multiple announcements. But for marketers, PressPlay may be the more important announcement, despite all the hype around the new Apple consumer hardware and services. If you are looking for a flexible, powerful video player solution, PressPlay is the place to look. The creators, Mark Thompson and Matt Callen, learned from all the popular player solutions previously available, They made their new player superior to all of them. Here are some of the things you will see in PressPlay • A Page... [...]

In the movie “The Graduate”, the one word for successful businesses of the future was “plastics”. For online marketers today, the one word is “Video”. Online video can get opt-ins, hold attention during a presentation, drive viral traffic and bring in sales like nothing else. Increasingly, sites without video are dropping in rankings. Take a look at the first page of Google for your keyword. How many of the top 10 have videos on the page? If you look at the top selling products on Clickbank; it’s the same. Most of them have video on their sales page. For... [...]

Mark Thompson and Matt Callen just released Video Sales Page Training #2 in their training series on creating and using video on sales pages, squeeze pages and more. If you missed video 1, it is still available on the same page as video 2. In this new 16 minute training video, Thompson and Callen reveal more secrets of using video in a profitable online business. For example: • How to save big money on hosting for videos, without giving up all the functionality of premium video hosting services like Wistia • How to boost conversions by 400% using video • How to turn boring old... [...]

Have you ever wondered, “How can I convert my disengaged visitors into subscribers, and even more important, into paying customers?” Mark Thompson and Matt Callen just finished creating a full training series in which they share their tested answers to this question. In this free series, they explore how to create and use Video Sales Letters, and they give you a step-by-step Copy & Paste system that you can use to make your own video sales letters. Ultimately, this will be a set of four videos. One is available now, and the second will be available tomorrow. Along with tis first... [...]