Power Personalization With the Right Marketing Technology [Guide]

Personalization is the key to marketing success. It helps you move closer to your prospects and turn them into customers. Bloomreach, Inc. has published a new guide ‘Power Personalization With the Right Marketing Technology’ to help understand power of personalization. Carl Bleich says, “In today’s market, data is everything. Being able to compliantly collect customer and product data is one of the most important building blocks of success with e-commerce personalization. This combination of customer and product data is called commerce data— and creating truly personalized... [...]