Strategies to Improve Paid Search & PPC Marketing

When it comes to marketing and promotions, paid search and PPC marketing are chosen by most businesses. While using these two marketing types, it’s important to regularly revisit your paid search strategy to improve campaign performance. Search Engine Journal contributor Lisa Raehsler has shared 10 paid search & PPC planning best practices. She says, “Here are 10 PPC best practices to help you adjust and plan for the months ahead. 1. Budget Review & Optimization Some advertisers get stuck in a rut and forget to review and reevaluate the distribution of their paid media budgets. To... [...]