Retail Dive is hosting a webinar on ‘Using Competitive Intelligence to Drive Market Insights, Growth and Conversions’ on Tuesday, March 26, 2019 at 2.00 pm ET. The Retail Dive team says, “Flying blindly is simply not an option for brands in today’s competitive e-commerce environment. Online brands have access to more data than ever before, but they’re missing out on the most important pieces of data — how their customers engage with the competition. Steve Kraus and Steve Levay from Jumpshot explain how making competitive intelligence part of your strategy can open the door... [...]

Retail Dive is hosting a webinar on ‘The Evolution of AI: Chatbots for Enhanced Customer Experience’ on Thursday, March 21, 2019 at 2.00 pm ET. The Retail Dive team says, “Retail shoppers have more information, choice and influence than ever before, and hundreds of other shopping marketplaces are a mere click away. So, what can you do to distinguish your brand from the competition? If you want to meet your customers where, when and how they want, AI chatbots can help. In our new webinar, we’ll cover: Why traditional retail customer engagement strategies don’t work as well as... [...]

AdWeek is hosting a webinar on ‘Invest in Lasting Influencer Relationships’ on Wednesday, March 20, 2019 at 1.00 pm ET. The AdWeek team says, “Influencer marketing is projected to hit over $10 billion in brand spend by the year 2020. As the playing field shifts due to social media algorithms, the rise of microinfluencers (and nanoinfluencers) and new regulations, it’s more important than ever for brands to build long-standing relationships with a trusted influencer network. But what does this look like? And how do you make it happen Experts Jeff Barrett and Ian Gertler will explore... [...]

AdWeek is hosting a webinar on ‘The Changing Privacy Landscape’s Impact on Data-Driven Advertising’ on Tuesday, March 19, 2019 at 1.00 pm ET. The AdWeek team says, “From the California Consumer Protection Act (“CCPA”) to various proposals for both state and federal privacy laws, it is clear that the use of consumer data has become one of the defining issues of our time. As regulators try to balance a need to encourage innovation with the desire to give consumers more insight and control over how their data is used, businesses are left scrambling. In fact, many believe these laws threaten... [...]

Digital Marketing Depot is hosting a webinar on ‘5 Steps for Competing with Digital Goliaths’ on Tuesday, March 26 , 2019 at 1.00 pm EDT. The DMD team says, “Join our industry experts as they provide five steps to compete with these digital goliaths and build innovative, successful online brands. We’ll also share how Goliaths can defend their brands from upstart challengers to maintain and even grow their market position. Attend this webinar and learn how to: Use keyword testing to identify opportunities to win market share  Police competitive brand bidding to reduce CPCs and protect... [...]

The Search Engine Journal team is hosting a webinar on ‘Content Massacre: Why & How You Must Improve or Remove Your Old Content’ on Wednesday, March 27, 2019 at 2:00 pm ET. The SEJ team says, “In this session, you will learn: A repeatable process for auditing and evaluating your existing content. We’ll tell you how to find out what content you have and what you should be looking at to understand whether your old content is helping you, having no impact, or potentially hurting you. How to tell the difference between high-quality and low-quality content. Is your content high... [...]

MarketingProfs is hosting a webinar on ‘Ssing Conversational Marketing to Reel in More Leads’ on Thursday, March 21, 2019 at 2:00 pm ET. The MarketingProfs team says, “By the time they arrive on your site, your prospects have already conducted searches, analyzed product reviews, and maybe even *gasp* checked out some of your competitors. Engaging with your site visitors while they’re actively considering your product is an opportunity you can’t miss. But prospects are like snowflakes: no two are alike. You need to tailor your website experience to meet buyers wherever they... [...]

MarketingProfs is hosting a webinar on ‘10 Common Webinar Mistakes and How to Avoid Them’ on Thursday, March 28, 2019 at 2:00 pm ET. The MarketingProfs team says, “We’ve all been there. It seemed like it was going so well — then one little mistake turns your awesome webinar into a total fiasco. But what went wrong? And, more importantly, how can you keep it from happening again? Join ON24 and MarketingProfs for “10 Common Webinar Mistakes and How to Avoid Them,” and learn some simple things you can do to ensure a slam-dunk webinar, every time, including best practices for: Driving... [...]

MarketingProfs is hosting a webinar on ‘Cultivating Happy, High-Performing Marketing Teams’ on Thursday, April 18, 2019 at 2:00 pm ET. The MarketingProfs team says, “Building out a strong, modern marketing team can be a daunting task. What are the essential roles? What are the critical skills for each role? And once you’ve hired the best talent, how do you retain them and protect your investment? Join us as we break down the essential roles in a high-performing marketing team, discuss what makes marketers tick, and show how you can help your team improve their personal and professional... [...]

AdWeek is hosting a webinar on ‘You’re Measuring Influencer Marketing Wrong: Redefine Value With Actionable Insights’ on Tuesday, March 5, 2019 at 1.00 pm ET. The AdWeek team says, “Hear from influencer marketing experts from Collective Bias, an Inmar company, and CPG brand Henkel for best practices and actionable insights to help you measure the impact of investments in influencer-generated content. You’ll find out how to: Pinpoint quantifiable metrics for each influencer campaign Create a winning strategy for influencer selection, blending influencer and audience demographics with... [...]