The latest The SERP’s Up SEO podcast episode is titled ‘When to throw SEO best practices out the window’. The SERP’s Up team says, “When are best SEO practices not the best SEO strategy? As with everything in SEO, even following best practices all depends. Wix’s Mordy Oberstein and Crystal Carter are back to discuss the pros and cons of following the best practices of SEO. Find out when to and when not to adhere to best SEO practices as the duo explores real cases when following best SEO practices may not be ideal! SEO Consultant, Jono Alderson, shares scenarios... [...]

Google Search Central has published a new video ‘SEO best practices for news sites’ featuring SEO best practices. The Google team says, “Learn SEO best practices for news sites to help position your content appear on Google search results and news surfaces. Daniel Waisberg and Cherry Prommawin from Google Search share tips that will increase the visibility of your content on Search, drive more traffic to your website, News policies, and more in this episode of Search Central Lightning Talks.”  [...]

A well-designed SEO strategy can help you grow your online presence. During the holidays too, SEO can play a pivotal role in the sales process. Search Engine Land contributor Maria White has published an article featuring five SEO best practices for Black Friday and the holiday season. She says, “In this article, we will go over some SEO tips that will help you navigate this holiday season and plan for the next. 1. Create dedicated landing pages for Black Friday  To increase visibility for Black Friday and Cyber Monday-related search searches, it is advantageous to build a dedicated evergreen... [...]

seoClarity has made available the replay of its webinar on ‘Technical SEO Best Practices: Schema’. Watch the replay to learn the following: What is Structured Data? Why is Schema Markup Important? Increased SERP Visibility: Schema Examples Is Structured Data a Ranking Factor? What Makes Schema so Hard to Implement? How to Implement Structured Data What is JSON-LD? Schema Opportunity: What Types of Schema Are Supported by Google? How Featured Snippets and People Also Ask Play into Schema The Most Common Schema Types How to Identify Opportunities for Schema How to Track Success and Performance Why... [...]

Getting more and more visitors to your website is one of the basic requirements to achieve online business success. With a well-designed website and a strong SEO strategy, you can achieve your goals. AWeber contributor Sahil Kakkar has shared five SEO best practices to increase blog traffic and engagement. He says, “In this article, I will walk you through the details of mastering the art of optimizing blogs for your target audience. But how will you reach your potential users if they won’t be able to find you? Because Google’s search algorithm uses more than 200 factors to rank websites,... [...]

Google continues to regularly update its algorithm. Adjusting to these constant changes is about more than just optimizing your content for the SERPs. Search Engine Journal is hosting a webinar ‘Landing Page SEO Best Practices & Tips For Success’ on Wednesday, December 15, 2021, at 2.00 pm ET. The SEJ team says, “Join us for our next Search Engine Journal webinar on Wednesday, December 15 at 2 p.m. ET with Mordy Oberstein, Head of Communications at Semrush, to learn how to improve the SEO of your landing pages and increase conversions, today. You’ll learn: The best content... [...]

By combining your quality content with the right set of keywords, you can improve the chances of getting your site indexed in Google search. By following good SEO practices, you can have better chances to win at Google. SEOSLY’s Olga Zarzeczna has published an article highlighting 180+ SEO best practices from Google. She says, “Here I am sharing with you my notes from Google’s guide together with my own comments and insights. I was able to find 180+ best practices and tips for SEO there! SEO indexability & crawlability best practices   Use the site: command to check if your... [...]

An effective SEO strategy remains at the heart of any business. It helps you reach your prospective customers and grow sales. Ahrefs’ Joshua Hardwick has published an article highlighting SEO best practices for 2021. He says, “In this guide, you’ll learn the answers to all of these questions: Why are H1 tags important for SEO? How do I add an H1 tag? What are the SEO best practices for H1 tags? Why are H1 tags important for SEO? Here are three reasons: H1 tags helps search engines understand the page H1 tags improve user experience H1 tags improve accessibility H1 tags... [...]

To make the most of your content, you need to adhere to the guidelines of the search engines. By keeping an eye on the ongoing algorithm changes, you can do it efficiently. Search Engine Journal’s Matt Southern has published an article highlighting John Mueller’s advice on SEO best practices for news sites & short articles. She says, “Google’s Panda algorithm update is designed around reducing the prevalence of thin content with little or no added value. What should Hegland do about the short articles on her news site? Should she noindex them so Google doesn’t see the... [...]

Quality and original content play an important role in getting your website listed in the search engine result pages. Duplicate content may harm your rankings. SEMrush contributor Alex Buckingham-Bullock has shared SEO best practices to deal with duplicate content. He says, “In this guide, I’ll look deeper into the causes of duplicate content, the best ways to avoid it, and how to make sure competitors can’t copy your content and claim that they are the original creator. The Impact of Duplicate Content Methods to Prevent Duplicate Content What If My Content Has Been Copied Against... [...]