How to Create a Strong Brand Strategy

A brand strategy is a holistic approach to how a brand shows up to its customers. A brand strategy encompasses several different brand elements like voice, storytelling, brand identity, brand values, and overall vibe. Shopify contributor Alexa Collins has shared five elements of a strong brand strategy. She says, “Brand voice, brand design, brand values, brand story, and brand vibe are the key elements of a successful brand strategy. Below, we’ll walk you through each one, describe what it is, and look at why each bolsters the experience your brand creates for new and existing customers. Brand... [...]