Pamella Neely says, “Guest posting is still an effective way to help build a business or a reputation. It’s survived the ups and downs of Internet marketing fashion, built thousands of careers, and has adapted to the tectonic shifts of Google’s algorithm updates. That’s even after Google’s anti-spam czar, Matt Cutts, said in January of 2014, “So stick a fork in it: guest blogging is done.” When Matt Cutts says something like that, most SEOs cross the technique off their list forever. Usually, so do the rest of us. But you have to read the rest of what Cutts said to really understand... [...]

Melih Oztalay says, “LinkedIn has evolved into an advertising channel worth considering for your business. In “Using LinkedIn’s Sponsored Updates to Promote your Business,” my article last week, I addressed how to reach a highly targeted group of prospects by inserting your company updates into their personal profile feeds. This form of advertising allows you to get involvement by LinkedIn members directly with your company updates. Before that, in “Using LinkedIn to Attract Consumers, Prospects,” I addressed how to utilize your personal profile in LinkedIn to validate your credentials,... [...]

Kevin Webster says, “Knowing the source of your web traffic — organic search, paid search, social media, direct — is important. But taking a look at what your visitors are actually doing and accomplishing on your website is also key. Studying traffic flow can indicate a few potential problems in website navigation or marketing messages, as well as point out what your website is doing well. Google Analytics provides a tool in the Behavior section that can help you visualize the intent of your web visitors, and determine where visitors are dropping out of your goal funnels”. Google Analytics:... [...]

Melih Oztalay says, “In “Using LinkedIn Company Pages for your Local Business,” my article last week, I explained how to create and update a LinkedIn company page, which is the first step to using LinkedIn’s sponsored updates and other advertising services. As I noted in “Using LinkedIn to Attract Consumers, Prospects,” LinkedIn is the world’s largest business network with roughly 300 million members in more than 200 countries. LinkedIn’s overall audience is small compared to Google. But, unlike Google, it allows businesses to achieve precise targeting, including industry,... [...]

Kunle Campbell says, “Many businesses on Facebook are concerned about declining organic reach — i.e., the number of people that content reaches on Facebook. On average, companies’ organic reach on Facebook has fallen by 50 percent. Facebook received such an unprecedented number of questions about this issue that it issued an announcement explaining what is happening. Ogilvy data from March this year showed organic reach for brands on Facebook hovering between 2 and 6 percent. It’s making some businesses question whether Facebook is still a viable marketing channel”. Why Organic Reach... [...]

Pamella Neely says, “Transactional emails are so important, yet so boring. Too many transactional emails go ignored by marketers, while we focus our time and energy on attracting attention to promotional emails. It’s ironic that these same “boring” transactional emails end up being the ones our customers pay the most attention to. Transactional emails have click-through rates almost six times higher than promotional emails. Their open rates often exceed 100 percent (because they are often opened more than once)”. 8 Ways to Spice Up Transactional Emails Web Marketing Today  [...]

Kunle Campbell says, “As a small business owner and principal of a boutique consultancy, I thrive on the exposure and connections provided by social media. However, managing and monitoring every platform directly with the basic tools provided by each major platform can be daunting and time consuming. This is why I use a set of tools to help schedule, manage, and monitor my content, shares, engagement, and reach on social media. For many businesses, it has become crucial to track the effectiveness of social media marketing, both in real time and at regular business cycles. And as social media... [...]

The latest ‘Web Marketing Today’ blog post is titled “Using LinkedIn Company Pages for your Local Business”. Melih Oztalay says, “In “Using LinkedIn to Attract Consumers, Prospects,” my article last week, I addressed how a compelling LinkedIn personal profile can help promote your business. In this post, I will review LinkedIn company pages. Why a LinkedIn Company Page? Your LinkedIn company page helps not just LinkedIn members learn about your business. The page is also indexed by Google, which means it will show up in Google search results when users search on your company name. Your... [...]

The latest ‘Web Marketing Today’ blog post is titled “Using LinkedIn to Attract Consumers, Prospects”. Melih Oztalay says, “LinkedIn is the world’s largest business network with roughly 300 million members in more than 200 countries. Launched in 2003, LinkedIn connects the world’s professionals to each other. Its sections include personal profiles, company profiles, connections with people around the world, jobs, groups, and LinkedIn’s own publication called Pulse. Just as consumers’ local shopping habits have changed over the years, the same holds true in being a successful... [...]

The latest ‘Web Marketing Today’ blog post is titled “Do-it-yourself SEO: Using Helpful Descriptions”. Andy Curry says, “My previous three articles explained basic search engine optimization. In “How to Get Traffic to your Website (via Google),” I reviewed how Google and other search engines identify content on a site. In “Do-it-yourself SEO Starts with On-page Optimization,” I explained the beginnings of optimizing a web page. And last month, in “Do-it-yourself SEO: Importance of Title Tags,” I continued my explanation of on-page optimization by addressing the importance... [...]