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Tuesday, March 19, 2024

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How to Grow Your Agency Through Socially Responsible Marketing [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Grow Your Agency Through Socially Responsible Marketing’ featuring Troy Sandidge. The SME team says, “Wondering how to prioritize inclusivity, emotion, and social impact in your agency’s... [Read more]

Don’t Believe the AI Headline Hype [Video]

Content Marketing Institute has published a new video ‘Don’t Believe the AI Headline Hype’ featuring Robert Rose. The CMI team says, “In a new book that’s being written in real-time, OpenAI’s Sam Altman boldly predicts that 95% of creative marketing roles could easily be handled by AI — once the technology reaches its next... [Read more]

SEJ Features 20 Social Media Marketing Example

Social media marketing plays a pivotal role in modern business strategies, enabling brands to engage directly with audiences, cultivate communities, and amplify brand awareness. Search Engine Journal contributor Anna Bredava has published an article featuring 20 examples of effective social media marketing. She says, “Social media platforms like Instagram, TikTok,... [Read more]

Personalization That Exceeds Expectations [Ebook]

Personalization in marketing tailors content, product recommendations, and communication to individual preferences and behaviors, fostering deeper connections and increasing engagement and conversion rates. Leveraging data analytics and segmentation techniques enables brands to deliver relevant and timely messages that resonate with customers on a personal... [Read more]

Flex Your Content Management for Scalability and Hyper-Personalization, April 11 [Webinar]

Content management encompasses the organization, creation, publishing, and maintenance of digital content, ensuring its relevance, accuracy, and accessibility across platforms. Efficient content management systems streamline workflows, facilitate collaboration, and enhance user experiences, crucial for successful online presence and engagement. Digital... [Read more]

HubSpot’s Guide to Creating an SEO Strategy for 2024

An effective SEO strategy involves thorough keyword research, optimizing website structure, and creating high-quality content to improve visibility in search engine results. Continuous monitoring, analysis, and adaptation are essential for staying ahead in the dynamic landscape of search engine optimization. HubSpot contributor Rachael Nicholson has... [Read more]

Copyblogger Highlights LinkedIn Personal Branding Strategy

A robust LinkedIn personal branding strategy involves optimizing your profile with relevant keywords and showcasing your expertise through engaging content. Cultivating meaningful connections and participating in industry discussions further solidifies your professional image and enhances networking opportunities. Copyblogger contributor Megan Mahoney... [Read more]

Reminder- How AI Is Transforming Media Activation, March 19 [Webinar]

This is a reminder for the Adweek webinar to be held on March 19, 2024. Media activation is going through a fundamental transformation in which harnessing the potential of AI is not a choice, but a necessity for optimizing performance. AI-powered data can propel your media programs to new heights, accelerating ROAS and offering a competitive edge—but... [Read more]

How the SERPs Guide Content [Video]

SERPs, or Search Engine Results Pages, display listings of web pages ranked by search engines according to relevance to a user’s query. They are crucial for online visibility and drive traffic to websites. MOZ has published the latest episode of the Whiteboard Friday video ‘How the SERPs Guide Content’ featuring Julia-Carolin Zeng. The... [Read more]

Think Spiderwebs, Not Funnels: A Modern Approach to SEO, April 9 [Webinar]

SEO (Search Engine Optimization) is crucial for businesses to improve online visibility and attract organic traffic by ranking higher in search engine results pages (SERPs), ultimately enhancing brand visibility and driving potential customers to their websites. Digital Marketing Depot is hosting a webinar ‘Think Spiderwebs, Not Funnels: A Modern... [Read more]

Relationship Marketer’s Guide to Generative AI [Report]

Generative AI refers to algorithms capable of creating new content, such as images, text, or music, based on patterns learned from existing data. By mimicking human creativity and generating novel outputs, Generative AI powers applications ranging from art creation to content generation and even drug discovery. MarketingProfs has published a new report... [Read more]

Marketing IS Content Marketing [Video]

In 2024, content marketing continues to be a pivotal strategy for businesses, with a focus on personalized, interactive, and value-driven content to engage audiences across diverse digital platforms. Integration of AI-driven analytics and immersive technologies further enhances content creation and distribution, fostering deeper connections and driving... [Read more]