‘One-To-One Marketing and Its Implications for Copywriters’ by Matt Ambrose

Matt Ambrose’s latest article is titled “One-To-One Marketing and Its Implications for Copywriters”. [Article]

Matt Ambrose’s latest article:

One-To-One Marketing and Its Implications for Copywriters

Different personality types (B2B buyers, the technically minded, service orientated etc) respond to different emotional triggers. So it would make sense to be able to adjust the copywriting of one-to-one marketing campaigns to match each segment.

One-To-One Marketing and Its Implications for Copywriters

*This news post was submitted by Matt Ambrose.