Latest News
Why 98% of Websites Don’t Make Money (It’s Not the Design) [Video]
Websites can generate income through methods such as advertising, affiliate marketing, selling digital products, and offering online services. By attracting consistent traffic and providing valuable content, website owners can turn their platforms into sustainable... [Read more]
Your Guide to Prompt Research
Prompt research is emerging as the next layer of SEO and Generative Engine Optimization (GEO), focusing on understanding how users phrase questions when interacting with AI tools. By analyzing common prompts and conversational queries, marketers can optimize content to appear in AI-generated responses and improve visibility in AI-driven search... [Read more]
How LLMs Choose Sources & Answer Elements, March 31 [Webinar]
Large Language Models (LLMs) choose sources by analyzing credibility, relevance, and context from vast amounts of training data and indexed information. They then assemble answers by combining key elements such as facts, patterns, and relationships to generate clear and coherent responses.Search Engine Land... [Read more]
HubSpot Shares Competitor Analysis Tools for Marketing Teams
Competitor analysis tools help marketing teams track rivals’ strategies, keywords, advertising campaigns, and online performance. These insights enable businesses to identify market gaps, refine their marketing strategies, and stay competitive in a dynamic digital landscape.HubSpot contributor Zoe Ashbridge has published an article... [Read more]
Event Speaking as Strategy: How Brands Build Authority on the Stage, March 26 [Webinar]
Content Marketing Institute is hosting a webinar, ‘Event Speaking as Strategy: How Brands Build Authority on the Stage’ on Thursday, March 26, 2026, at 10.00 am EST.The CMI team says, “In this candid conversation, Robert Rose moderates Jay Acunzo, Omar... [Read more]
Answer engine optimization strategy beyond basic SEO and AEO tactics [Guide]
Answer Engine Optimization (AEO) focuses on optimizing content so that search engines and AI assistants can deliver direct, accurate answers to users’ questions. It emphasizes structured data, clear explanations, and question-based content to increase visibility in voice search and AI-generated responses.HubSpot has published a new... [Read more]
Viral Characters AI: Stop Paying Per Video. START Going Viral #ad
ViralCharacters AI (sometimes written Viral Characters AI) is the first AI-powered viral character video studio that lets anyone create scroll-stopping short-form videos using baby characters, animals, celebrities, politicians, historical icons, and custom avatars — without filming, editing, or any creative skills.If you’re an online marketer,... [Read more]
Customer portal builders: A comparison guide for growing service teams [Guide]
Customer portal builders are tools that allow marketing teams to create secure online portals where clients can log in to view campaign updates, access files, track project progress, and communicate with the team. These platforms often use drag-and-drop or no-code interfaces, making it easy to build customized portals without programming skills.HubSpot... [Read more]
Improving Customer Experience: How to Increase Revenue and Profitability [Podcast]
Improving customer experience is essential for building trust, loyalty, and long-term relationships with customers. Businesses that focus on personalized service, quick support,... [Read more]
Perplexity Computer: The Super Agent Playbook [Podcast]
HubSpot has published the latest episode of the Marketing Against the Grain podcast ‘Perplexity Computer: The Super Agent Playbook’.This... [Read more]
Moving AI From Pilots Into Production [White Paper]
Moving AI from pilots into production means transforming experimental models into reliable systems that deliver real business value at scale. This requires strong data pipelines, continuous monitoring, governance, and collaboration between technical teams and business leaders to ensure AI... [Read more]
Marketers rising: Creativity, courage & connection in the age of AI, May 6 [Conference]
In the age of AI, creativity helps humans imagine new possibilities, courage empowers them to experiment and adapt to change, and connection ensures technology strengthens meaningful human relationships. Together, these qualities allow people to use AI not just as a tool, but as a partner in innovation and collaboration.MarTech... [Read more]
