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Tuesday, May 3, 2016
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Latest News

’21 WordPress Backup Plugins to Protect Your Blog and Site’ – Small Business Trends

Matt Mansfield says, “It’s 9 a.m. on a Tuesday and one of Tom’s regular customers just called to let him know that the website is down. Jumping into action, Tom calls his hosting company only to find out that his website database has become corrupted thanks to the new plugin he added last week. Their advice? Restore his site using the latest... [Read more]

‘Why B2B Marketers Need to Educate Buyers With Content′ – ‘Convince & Convert’ Blog

Jeffrey L. Cohen says, “If it’s Friday, it must be my day to create some content. Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons,... [Read more]

‘Email Marketing: 7 (more) testing opportunities to generate big wins on your next email test [Part 2]’ – MarketingExperiments

Selena Blue says, “Does your email audience prefer short or long emails? How about images versus GIFs? If you don’t know the answer to any of these questions, it’s OK. All you need is an A/B email test. Testing allows us to better understand our customers, and determine ways we can better engage them. Last week, we detailed nine experiment... [Read more]

‘How to Match Key Metrics With Your Content Goals’ – CMI

Kelsey Meyer says, “If your goal is to lose weight and you want to measure your progress, you use a scale to track pounds or a tape measure to track inches. You would never measure your weight loss by tracking your height. If you did that, you’d never know how far you’ve come — how many pounds or inches you’ve lost — and you wouldn’t... [Read more]

‘Beware of Unsafe User-Generated Content’ – MarketingProfs

Verónica Jarski says, “Most marketers get very excited about user-generated content (UGC) because it can boost brand awareness and business. But beware: Some UGC can actually damage your brand. Here’s a look at common problems in UGC, according to a Vivoom infographic. The company analyzed more than 4,000 user-generated videos and discovered... [Read more]

‘Email Deliverability Rates Dragging You Down? Try These 10 Do’s and 7 Don’ts’ – MarketingProfs

Brian Shilling says, “About 1 in 5 emails never reaches the intended inbox, according to Return Path’s 2015 Deliverability Benchmark Report. Yet email deliverability rate remains one of the most overlooked email marketing metrics. Though most email marketers focus on optimizing click-through rates and open rates—and for good reason—those... [Read more]

‘Do Businesses Still Need a Google+ Account?’ – Business.com

Brian Hughes says, “As a Facebook and Twitter competitor, Google+ never really stood a chance, certainly not after Instagram charged on the scene (and to a lesser degree Tumblr, Snapchat, WhatsApp and YikYak). From the confusing design to weird names (remember sparks?), it seemed doomed from the start. Even Google Authorship, which promised to... [Read more]

‘No Money, No Problem: 17 Free Ways to Boost Your Website’s SEO’ – Entrepreneur

Jayson Demers says, “SEO is a popular online marketing strategy, and therefore, competitive, but I’m consistently amazed at how many business owners and marketers opt not to engage in an SEO strategy because of its perceived limitations or drawbacks. One of the biggest misperceptions is that SEO is expensive, and it’s driven by the fact... [Read more]

‘The Start-to-Finish Guide to Optimizing Your WordPress Blog Posts’ – MOZ

Sergey Stefoglo says, “WordPress is the most popular content management system (CMS) in the world. There’s a good chance you’ll need to optimize or work on a website that uses WordPress, if you haven’t already! Whether you’re a business owner, designer, developer, PPC expert, SEO consultant, or writer — getting familiar with... [Read more]

‘Vertical video ads now available programmatically from Virool and Rubicon Project’ – Marketing Land

Ginny Marvin says, “With more video being created for vertical viewing (in large part thanks to Snapchat), video distribution platform Virool is launching a mobile vertical video ad unit. Called Video Reveal, the units appear dynamically inline within editorial content on mobile devices, including iOS and Android. The company claims it is the... [Read more]

‘How to Create Product Pages that Produce the Results You Want’ – Copyblogger

Demian Farnworth says, “Do me a favor, dear content marketer. Type this phrase into Google: “You Are a Writer (So Start Acting Like One).” I’ll wait. Okay, did you do it? What is the top result? It should be the product page for Jeff Goins’s ebook on Amazon. In fact, the first entry should be the Kindle version and the second entry should... [Read more]

‘How to Use Video in Each Stage of the Buyer’s Journey’ – HubSpot

Ellen Bartolino says, “Video has quickly become one of the most powerful mediums for sharing your message: 78% of people watch videos online every week. What’s more, 55% of people watch videos online every day. But like any new marketing tactic, video needs to be done right to have an impact on your business. This means creating the right... [Read more]