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Wednesday, October 7, 2015
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Latest News

‘Microsoft shows off its new confidence with the Surface Book’ – ‘Mashable’

Christina Warren says, “In the 20 months since Satya Nadella took over Microsoft, we’ve seen the company go through a lot of changes. Microsoft has slumped over the last decade and its doing everything it can to make sure it doesn’t fall short over the next ten years. Part of ensuring a win moving forward is keeping the public interested... [Read more]

‘Can We Please Stop Using Branded Content?’ – Content Marketing Institute

Joe Pulizzi says, “I’m going to be honest with you. I loathe the term “branded content.” Branded content gives content marketing a bad name. It’s a word created by the world of paid media … by advertisers, agencies, and media planners. First off, let’s look at the Wikipedia definition: Branded content is a form of advertising medium... [Read more]

‘What Google Wants: Why You Have to Track Search Engine Optimization KPIs’ – ‘’ Blog

John Hingley – Dasheroo says, “Search engine optimization can be one of the most important KPIs at a company, especially when online traffic is the number one source of new customers. The more customers that naturally find you on search engines, specifically Google, the less you have to spend advertising to get them in your door. And advertising... [Read more]

Peter Garety’s P1 Targeting App; Enterprise version wins #ad

As we reported yesterday, Peter Garety released his new keyword research tool, his P1 Targeting App. He made 3 licenses available: 1. The Get it Started license, which lets you do 5 searches per day with results capped at 3000 keywords 2. The Growth license, which lets you do 10 searches per day with results capped at 5000 keywords 3. The Enterprise... [Read more]

‘Email Etiquette: How to Delight Your Newsletter Readers Each and Every Time’ – ‘Copyblogger’ Blog

Rainmaker team says, “If you send an email newsletter but worry you might be making mistakes or getting on people’s nerves, this episode of Hit Publish is for you. Email marketing is a powerful, intimate way to reach your readers and nurture leads. But it’s something a lot of business owners struggle with. What should you write about? How... [Read more]

‘Five opportunities for marketers using the internet of things’ – ‘Econsultancy’ Blog

Ben Davis says, “Econsultancy has just published a helpful guide to the internet of things for marketers. The connection of physical things to the internet, to each other and their surroundings throws up interesting possiblities. Here are five opportunities for marketers. To read the full list and to find out more about this maturing market or... [Read more]

‘Beyond the SEO Plateau: After Optimizing Your Website, What’s Next?’ – MOZ Blog

Rand Fishkin says, “It’s a near-universal experience for consultants and in-house SEOs who’ve worked on numerous organic search campaigns. The first 3–6 months (longer if the site is very large or complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning... [Read more]

’10 Tried-and-True Tips for Sales and Marketing Alignment’ – HubSpot

Carolina Samsing says, “My interest in smarketing best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing was much harder to get right. When we were a smaller team, I could meet 1:1 with each salesperson and talk about how we could help generate more (and... [Read more]

‘Introducing Unified Marketing Impact Analytics’ – Forrester

Jim Nail says, ““Hey…you got chocolate in my peanut butter!” This line from a 1980’s Reese’s Peanut Butter Cups campaign is a classic in advertising…and aptly describes what is happening in marketing measurement today. (For a blast from the past click here to view this oldie!) Two proven techniques that work great separately – attribution... [Read more]

‘The Beginner’s Guide to Technical SEO: 7 Resources You Should Use’ – HubSpot

Nicole Rende says, “Most people see search engine optimization, or SEO, as having two parts: on-site optimization and off-site optimization. Both of these having to do with content, keywords, and links, but a lot of the time technical SEO gets overlooked. Many people are either not educated enough about the subject, or get nervous when they hear... [Read more]

‘Twitter names new CEO: what it means for marketers’ – ‘Econsultancy’ Blog

Patricio Robles says, “On Monday, Twitter announced that it has named Jack Dorsey its permanent CEO. Although Dorsey, the company’s co-founder, has been serving as interim CEO for months, the move is not without controversy because Dorsey also serves as CEO of another company, Square, which is expected to go public soon. The stakes are... [Read more]

‘Dominate Facebook With This $5 Marketing Strategy’ – ‘Entrepreneur’ Blog

Jason Parks says, “You can write the greatest novel in the world, but if nobody ends up reading your book, what purpose does it serve? The same holds true for marketers, business owners and entrepreneurs who are attempting to promote their brands on Facebook. If you run a business Facebook page, you have likely run into the problem of reaching... [Read more]