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Friday, October 9, 2015
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Latest News

‘5 Reasons Businesses Should Focus on Creating Video Content’ – ‘Entrepreneur’ Blog

Rebekah Iliff says, “In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere. New technology will continue to drive this further, both in terms of accessibility to quality video hardware... [Read more]

‘Twitter Testing YouTube-Like Video Advertising Model With New Amplify Offering’ – ‘Marketing Land’ Article

Martin Beck says, “No one likes filling out forms on mobile devices. But Facebook is aiming to make that clunky process easier — and more likely to help businesses pull in the customer information they crave — with a new ad product that automatically fills out forms based on Facebook user data. Called “lead ads” and in testing since June,... [Read more]

‘Three Steps to Creating an Offer That Gets Leads and Sales’ – ‘MarketingProfs’ Blog

Leigh Hankin says, “Your offer can be the difference between making a ton of sales and making nothing. Literally. Your offer—or, more specifically, how compelling it is—will determine whether or not your target audience will gobble up what you are selling. Before all else, though, there needs to be a starving crowd in your marketplace that... [Read more]

‘How to smoothly onboard to a new Email Service Provider and get more of your marketing into the inbox’ – ‘Experian Marketing Forward’ Blog

Tom Corbett says, “There are many reasons why you’d want to change your email service provider (ESP) – cost, flexibility, reliability and functionality are a few, but that’s not the purpose of this article. As many brands find themselves looking for new solutions to the complexities of a cross-channel world, I thought it would be a good... [Read more]

‘The 8 Elements of Modern Web Design’ – HubSpot

Jeffrey Vocell says, “Every year, we see new elements and styles in website design begin to emerge. Some elements — when incorporated thoughtfully — help tell stories and explain your company. Other elements work to improve how content looks on a specific device. While it’s not necessary to include every trend that comes about... [Read more]

‘Value Proposition: How a local business doubled its space in 9 months’ – ‘MarketingExperiments’ Blog

Daniel Burstein says, “There are really only two types of marketing. There’s “Let’sThrowEverythingWeHaveAtTheCustomerAndSHOUTITREALLYLOUD!” marketing. The value for the customer is not very clear with this method, but if the company buys enough TV spots, throws some huge incentives in the mix and pays high enough affiliate marketing commissions,... [Read more]

‘The Data Digest: Wear, Why, And What Next?’ – Forrester

Anjali Lai says, “For US online adults, wearable technology is no longer the stuff of myth. Over the past year alone we’ve witnessed the launch of the Apple Watch and iterations on early wearable products. Wearable devices are now making their media cameo across a variety of channels and topics ranging from politics to pop culture. According... [Read more]

‘Why video marketing is one of the most effective ways to reach millennials’ – ‘Mashable’

Brad Jefferson says, “Marketers want to reach Generation Y, and for a good reason. This demographic, born between 1980 and 2000 and now known as “millennials,” will collectively spend more than $200 billion annually beginning in 2017, which comes out to $10 trillion over the course of their lifetimes. How can businesses connect with... [Read more]

‘Campaign Tracking Without Going Crazy: Keeping Order in AdWords Optimization’ – MOZ Blog

Anthony Coraggio says, “Pay-per-click advertising generates vast amounts of data, which presents us with tremendous potential for optimization and success. However, this formidable sword cuts both ways—even skilled managers can quickly find themselves adrift if tests and changes are not carefully tracked. Here’s a quick, actionable guide... [Read more]

‘Email Newsletters vs. Content Notifications: A Head-to-Head Comparison’ – ‘Copyblogger’ Blog

Beth Hayden says, “Remember when email newsletters were the latest, greatest thing in online marketing? Remember when you could add a form to your sidebar that simply said, “Sign up to receive my newsletter” and people would join your list in droves? Unfortunately, those days are over. In today’s overcrowded online market, getting email... [Read more]

’10 Essential Email Subject Line Lessons’ – HubSpot

Ramona Sukhraj says, “The email inbox is a mysterious place. It’s given a private address and gets hidden behind lock and key. Only a lucky few businesses gain access to it, but once they do — it’s every brand for itself. The average consumer subscribes and receives emails from approximately 9 different brandsand when your message finally... [Read more]

‘3 Marketing Mistakes Business Makes That Hurt the Brand’ – ‘Entrepreneur’ Blog

Entrepreneur says, “When changes occur in your industry or your customer base evolves, is your business nimble enough to reflect those changes in your marketing campaigns? More importantly, can you maintain the trust of existing customers and build trust among prospective customers without damaging your brand? For many businesses, problems occur... [Read more]