‘Should Your Website’s Copywiting be Informative or Persuasive?’ by Matt Ambrose

Matt Ambrose’s latest article is titled “Should Your Website’s Copywiting be Informative or Persuasive?” [Article]

Matt Ambrose’s latest article:

Should Your Website’s Copywiting be Informative or Persuasive?

Matt says, “With magazines and TV struggling to cope with haemorrhaging ad revenue (and competition from the internet), itâ??s easy to get sucked into thinking that persuasive copy isnâ??t what people want to read.

Today’s consumer is more cynical of sales messages than ever, and can get annoyed when their attention is wasted on content that has nothing of value to offer.

So does the approach of your website’s copywriting need to adjust accordingly?”

Should Your Website’s Copywiting be Informative or Persuasive?

*This news post was submitted by Matt Ambrose.