Wendy Montes de Oca has released a book entitled “Content Is Cash”.  According to Wendy, this book shows a formula for success that can be used for virtually any business, in any niche, and with any budget.

Wendy says, “Inside its pages you’ll discover how to:

  • Leverage useful, valuable, actionable content you didn’t know you had.
  • Drive more value from content by repurposing, repackaging, refreshing, re-bundling, and republishing.
  • Maximize content syndication and extend its reach through online PR, social networking and bookmarking, article directories, and guerrilla marketing in forums and message boards.
  • Create more visibility, traffic, and awareness for your website and brand.
  • Link content more tightly with prospecting and sales initiatives.
  • Adapt your strongest content into high performing online press releases.
  • Encourage viral marketing, pass-along readership and word-of-mouth buzz.
  • Measure your performance against the ‘3 O’s’: outputs, outcomes, and objectives.
  • Use SONAR with other tactics such as affiliate marketing, joint ventures, cost effective online advertising, reciprocal ad swaps, and guest editorials.
  • And much more!”.

Wendy Montes de Oca’s ‘Content Is Cash’ Book

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