‘Writing Compelling Content’ by Patsi Krakoff

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Writing Compelling Content: What Drives Your Readers?”.

Krakoff says, “In a recent blog post, Compelling Content:  What Are Your Readers’ Hot Buttons?, we explored the top 10 hot buttons and the use of emotional words and phrases to tap into these issues.  Here’s another model based on only 4 drivers.

4 Drives in a Nutshell

Driven: How Human Nature Shapes Our Choices (Jossey Bass, 2001), by Harvard professors Paul R. Lawrence and Nitin Nohria”.

Writing Compelling Content: What Drives Your Readers?

Patsi Krakoff’s Writing on the Web Blog