Paul Evans’ latest Nicheology article is titled “Controlling the Frame”.

Evans says, “Each potential customer visits your site and takes a peak from their point of view. It’s like looking through a widow frame.  As they look at your offer they gain a certain perspective.

The better you control the frame the more you can control the outcome – in other words increase your conversions

This is especially true when it comes to affiliate offers. So much of the offer is out of your control and in the control of the product creator. They control the offer. They control the sales page. They control the bonuses. They control the graphics. Etc”.

Controlling the Frame

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