The latest post on ‘ReadWriteWeb’ is titled “Groupon’s Next Step Into Social Shopping”.

Alicia Eler says, “Andrew Mason wants to know what your friends like to buy.

Groupon is expanding its Goods section with last Friday’s purchase ofMertado, a Silicon Valley-based social shopping start-up focused on letting consumers buy products through social networks such as Facebook. Mertado’s goal is create shopping experiences that “build bridges between content”.

Groupon’s Next Step Into Social Shopping

ReadWriteWeb

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