The latest ‘MarketingExperiments’ blog post is titled “PPC Ad Writing Contest: Win a $397 Benchmark Report while building your optimization peer group”.

Paul Cheney says, “A test is a great way to settle arguments. The highest-paid person in the room thinks he has a better headline? No problem. Just test it.

But, to truly optimize, sometimes it helps to start a few arguments as well. Get some key people in the room, question your landing pages, question your value proposition, and let everyone (Sales, Customer Service, Product Development, Consulting Services) come up with test ideas to really push the envelope on your marketing”.

PPC Ad Writing Contest: Win a $397 Benchmark Report while building your optimization peer group

MarketingExperiments Blog

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