That’s the headline on a recent article on the Practical E-commerce website. The point is that sellers sometimes tailor their sites to the search engines and make the site harder for visitors to use in the process.

When you make behind the scenes changes, your target customers are not impacted, but some changes become visible in the way the site is structured, and these can impede shopping.

“Navigation is one of the biggest issues that can affect both SEO and usability, such as faster navigation and sorting functionality in the categories of a product. When you make SEO changes there, that’s where you can potentially create issues for users.”

Read the article “Too Much SEO Can Harm an Ecommerce Business” here.

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