The latest ‘MarketingExperiments’ blog post is titled “Test Your Marketing Intuition: Which PPC ad produced more conversions?”.

Paul Cheney says, “If you’ve been running PPC campaigns for longer than a month or so, there have probably been at least a few times when you’ve hit a wall.

You know what I mean … those points when it seems that no matter how much effort you put into testing and optimizing your ads with the right keywords or copy, the incremental returns are minimal and you just cannot seem to beat your star performers”.

Test Your Marketing Intuition: Which PPC ad produced more conversions?

MarketingExperiments Blog

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