The latest ‘SEOmoz’ blog post is titled “5 Steps To Bootstrapping Your PR Efforts”.

Andrew Dumont says, “Public relations is just one of those things. It’s something that every company knows they should do, but only see two ways of making it happen — hire an expensive PR firm or cross their fingers and hope for the best. The latter is, well, not really much of a PR strategy. There is a third option, however. Bootstrapping. I’ve written in the past about how to bootstrap your PR efforts, but never really dug into the nitty gritty. It’s a time intensive process, but if you’re up for the challenge, getting coverage in some of the top outlets in the world is possible, and even likely”.

5 Steps To Bootstrapping Your PR Efforts

SEOmoz

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