NY Times reports that as the game ended, Twitter counted 12,233 posts per second, the most for any English language event in the six-year history of the social-networking service. While tweets peaked in the last moments, there were thousands per second throughout the game. During Madonna’s half time performance, for example, there were over 10,000 per second.

Commenting on this phenomenon, The Times says, “The data demonstrates the growth in Twitter use, and the increasing comfort people have in this sort of multitasking, even during a nail-biting football game.”

Read the Times report here.

Meanwhile, there is a lot of discussion about the fabled ads during the Superbowl. It has become the marketer’s dream venue, with last year’s Superbowl’s having largest viewership of any English-language televised event in history. This year’s statistics aren’t in, but comparable numbers are expected.

Mashable gives us a link to all the Superbowl ads on YouTube. as well as a link to the favorite Superbowl ads of all time.

For a historical survey of marketing during the Superbowl, visit this article on Wikipedia.

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