The latest ‘MarketingExperiments’ blog post is titled “PPC Mysteries Revealed: 7 Answers to your pressing PPC questions”.

Paul Cheney says, “Pay-per-click advertising is a mysterious subject. A lot goes on behind the scenes at Google that they simply won’t let us in on.

Because of that, marketers often struggle to get their PPC questions answered.

In our most recent Web clinic, “Online Advertising Forensics: We investigate how and why a text-based PPC ad produced 47% more conversions,” we had several great questions from our audience. But we didn’t have time to answer them in the clinic. So, to help them (and you), we wrote this post with answers to the most pressing questions”.

PPC Mysteries Revealed: 7 Answers to your pressing PPC questions

MarketingExperiments Blog

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