The latest post on ‘ReadWriteWeb’ is titled “Amazon Prime Needs More Digital Benefits”.

Jon Mitchell says, “Bloomberg has “three people familiar with the matter” reporting that Amazon has fewer than half as many Amazon Prime subscribers as analysts thought.

Prime is a $79-per-year program that offers two-day shipping on all orders, as well as streaming digital video. Analysts thought it had 10 million or more subscribers, but Bloomberg’s sources say it’s more like 3 to 5 million”.

Amazon Prime Needs More Digital Benefits

ReadWriteWeb

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