The latest ‘MarketingExperiments’ blog post is titled “Post-Email Summit Workshop: 4 key ways small businesses can optimize their campaigns”.

Rebekah Henson says, ““There are no expert marketers; there are only experienced marketers and expert testers.” Dr. Flint McGlaughlin remarks from his keynote on day one of the Email Summit echoed through Friday’s post-Summit workshop about email messaging.

According to the 2012 Email Marketing Benchmark Report, the majority of small- and medium-sized businesses do not test or optimize their emails. In fact, 67% of small businesses don’t even dedicate a portion of their budget to testing or optimization”.

Post-Email Summit Workshop: 4 key ways small businesses can optimize their campaigns

MarketingExperiments Blog

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