‘Be Careful Using AdWords for Keyword Research’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “Be Careful Using AdWords for Keyword Research”.

Rand Fishkin says, “For the past decade, most of us in the field of search have relied on Google’s AdWords data (either in the public tool, the API or the tools inside AdWords accounts). It’s the best source we’ve got, but many marketers may not realize that sadly, the numbers and queries may not always match up to what’s actually happening on Google’s search engine”.

Be Careful Using AdWords for Keyword Research

SEOmoz