The latest ‘MarketingExperiments’ blog post is titled “Headline Writing: How a junior marketer beat the CEO’s headline by 92%”.

Daniel Burstein says, “It’s happening in companies across the world as we speak … the highest paid person’s opinion (HiPPO) wins the day in the marketing department.

But does the person with the higher title and the higher salary always understand which headline (or PPC ad or landing page copy) will convert the highest?”.

Headline Writing: How a junior marketer beat the CEO’s headline by 92%

MarketingExperiments Blog

Sharing is caring