The latest ‘MarketingExperiments’ blog post is titled “Test Your Marketing Intuition: Which call-to-action won?”.

Paul Cheney says, ““There are no expert marketers; there are only experienced marketers and expert testers.” – Dr. Flint McGlaughlin

Once upon a time, marketers could claim they knew what marketing collateral would generate the highest response from the customer. Now, with the advent of online testing, it has become more challenging to “make definite assertions” about which treatment will perform better”.

Test Your Marketing Intuition: Which call-to-action won?

MarketingExperiments Blog

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