Aaron Wall’s latest blog post is titled “Tracking Micro Conversions with Event Tracking for Improving SEO Campaigns”.

Wall says, “Conversions. The one metric we all know we should be focusing on, and yet it’s the one thing that gets overlooked the most. So many of us focus on just one main conversion point, and forget how many other types of visitor engagement exist on our sites. These other engagement points, or less-important conversions are what experts call “micro conversions.”

World-renowned analytics expert Avinash Kaushik is a strong supporter of the use of micro conversions. In his Excellent Analytics Tip series”.

Tracking Micro Conversions with Event Tracking for Improving SEO Campaigns

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