The latest ‘MarketingExperiments’ blog post is titled “Competitive Messaging: Tell your customers what you can’t do”.

Daniel Burstein says, “When I consulted with enterprise tech companies, I loved working with the Competitive Sales Office.

We humans just like being on a team, sometimes thrive on that “us against them” mentality. And, hey, if this year’s Presidential primaries have taught us anything, it’s that the simplest tactic to get a lift is to point out your opponent’s flaws (even if you have the same flaws yourself).

But let me rock your boat for just a moment, and suggest”.

Competitive Messaging: Tell your customers what you can’t do

MarketingExperiments Blog

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