‘Optimization 101: How to get real results from A/B testing’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Optimization 101: How to get real results from A/B testing”.
Paul Cheney says, “ROI is not a result of A/B testing. It is a side effect.
Too many marketers waste time and resources assuming that if they simply create an A/B test, or test different elements on a page, they’ll automatically see results.”
Optimization 101: How to get real results from A/B testing
MarketingExperiments Blog
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