The latest article on ‘Website Magazine’ is titled “LiveRail Integrates TRUSTe for OBA Compliance”.

Peter A. Prestipino says, “The mere presence of behavioral advertising continues to rile privacy advocates, but some interesting solutions are emerging which aim to help companies at least more effectively communicate their privacy practices to consumers. 

Online video advertising platform LiveRail for example just announced a partnership with privacy solutions provider TRUSTe to help its advertisers achieve compliance with the DAA’s (Digital Advertising Alliance) Self-Regulatory Program for Online Behavioral Advertising”.

LiveRail Integrates TRUSTe for OBA Compliance

Website Magazine

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