The latest article on ‘Website Magazine’ is titled “A Q&A with the CEO of ROI Tracker Ifbyphone”.

AllisonH says, “Tracking a company’s return on investment from a social media campaign can be a difficult task.

The campaign manager must not only establish goals, but also discover the best way to track metrics that influence theses goals. However, according to Ifbyphone CEO and CTO Irv Shapiro, tracking the ROI from social media should not be treated any differently than tracking the ROI from any other marketing strategy”.

A Q&A with the CEO of ROI Tracker Ifbyphone

Website Magazine

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