The latest post on ‘ReadWriteWeb’ is titled “Are We On The Brink Of The Great Social Media Bubble?”.

Dave Copeland  says, “I’m still waiting for the study where anybody can connect the dots from a social media strategy to real bottom line revenue,” said Frankel, the author of The Revenge Of Brand X: How To Build A Big Time Brand On The Web Or Anywhere Else. “It may be out there, but I haven’t seen it.”

Frankel’s views do not sit well with the cottage industry of social media consultants”.

Are We On The Brink Of The Great Social Media Bubble?

ReadWriteWeb

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