The latest article on ‘Website Magazine’ is titled “Return to Sender: Inbox Placement Rates Plunge”.

Linc Wonham says, “Worldwide inbox placement rates declined sharply in the second half of 2011, according to the latest Global Email Deliverability Benchmark report from Return Path.

Historically, inbox placement rates (IPR) have remained steady at around 80 percent with one in five emails being delivered to a spam folder or blocked. For the first time in three years, Return Path saw a major decline of 6 percent that brought inbox placement rates to a record low of 76.5 percent globally in the second half of 2011, compared to 81 percent in the first half”.

Return to Sender: Inbox Placement Rates Plunge

Website Magazine

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