The latest article on ‘Website Magazine’ is titled “Merchants Sign On to Social Checkout”.

Peter A. Prestipino says, “When Facebook connect launched, Internet retailers rejoiced – they finally had a way to tap into the ever-growing popularity of Facebook. But only now are we beginning to grasp exactly how. 

While true that pure-play F-commerce has yet to really take off, there are some rather significant remaining benefits, namely the impact on easing customer login and the role that ultimately plays in increasing conversions. Providers of e-commerce software (shopping carts and Web stores) are well aware of the opportunity and are quickly rolling out solutions for their clients to use”.

Merchants Sign On to Social Checkout

Website Magazine

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