‘5 Lessons From OMGPOP’s Huge ‘Draw Something’ Sale To Zynga’ – ‘ReadWriteWeb’

The latest post on ‘ReadWriteWeb’ is titled “5 Lessons From OMGPOP’s Huge ‘Draw Something’ Sale To Zynga”.

Dan Frommer says, “The obvious lesson from Zynga’s purchase of OMGPOP yesterday is that the games industry is still very much a hits-driven business. And when you’re the giant in the business and a small startup likeOMGPOP has a smash hit, it’s easier to buy the hit than try to replicate it. That’s why Zynga was happy to part with up to $210 million, reportedly, for the New York-based studio”.

5 Lessons From OMGPOP’s Huge ‘Draw Something’ Sale To Zynga

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