The latest ‘MarketingExperiments’ blog post is titled “Copywriting Contest: Write the best-performing subject line and win”.

Daniel Burstein says, “Subject lines are by far the easiest element of your email marketing to test. Heck, probably the easiest element to test period.

And it’s a good thing too. There’s a lot you can learn about your audience from testing subject lines:

  • What elements of your value proposition are most appealing?
  • Do you have to offer an incentive to get your customers to take even a basic action?
  • If so, which incentive works best?”

Copywriting Contest: Write the best-performing subject line and win

MarketingExperiments Blog

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