Forrester Research Inc. & ExactTarget have released a research paper entitled “Reinvent Your Interactive Marketing”.

Forrester team says, “Despite the abundance of direct messaging options available today, most interactive marketers remain stuck in a siloed, channel-based approach to messaging. So, how can you meet your users’ expectations while still creating business value? By shifting to customer-focused integrated messaging.

In the newest Forrester Research Inc. report commissioned by ExactTarget, “The New Messaging Mandate,” you’ll discover:

  • How to outshine your competitors with less siloed data
  • Why integrated messaging will boost your interactive maturity
  • How a unified customer view will help you make better, data-informed decisions

It’s time to turn customer interactions into valuable business. To depart from the old ways of siloed messaging and get integrated“.

Forrester Research Inc. & ExactTarget’s ‘Reinvent Your Interactive Marketing’ Report

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