The latest post on ‘Mashable’ is titled “4 Tips For Authentic Online Engagement”.

Valerie Buckingham says, “If you want your brand’s social media efforts to come across as authentic, you need to know what you stand for and what’s meaningful to you. In other words, authentic social communication requires you to be honest about what your brand represents, what you have to offer, where your weaknesses are, and what’s really important to your audience”.

4 Tips For Authentic Online Engagement

Mashable.com

Sharing is caring