‘Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI”.

Todd Wasserman says, “Measuring marketing spending used to be pretty easy, at least in theory: You’d run a big ad campaign and then see if your sales rose. If they did, great. If not, then you wasted your money.

Social media has muddied the waters. A campaign may not do much for sales, but it might add a million Facebook fans or garner an impressive number of retweets. Does that mean you spent your money effectively?”.

Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI

Mashable.com