‘Form Optimization: 3 case studies to help convince your boss (and Sales) to reduce form fields’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Form Optimization: 3 case studies to help convince your boss (and Sales) to reduce form fields”.

Paul Cheney says, “So your boss still thinks that “optimization” means making your site load faster.

We get it.

Marketers are constantly battling the highest paid person’s opinion (HiPPO) in favor of real conversion response optimization tactics based on a sound methodology“.

Form Optimization: 3 case studies to help convince your boss (and Sales) to reduce form fields

MarketingExperiments Blog