The latest post on ‘ReadWriteWeb’ is titled “Brands See Fan Engagement Drop in First Month of Facebook Timeline”.

Dave Copeland says, “A pair of studies out this week confirm what the anecdotal evidence and rampant speculation we’ve been collecting for the month already suggested: The introduction of Timeline for brands has actually decreased fan engagement with companies on Facebook.

Both studies seem to add more evidence to the case we have been building for most of the past month: Ultimately, Facebook users interact with brands on their own newsfeed and rarely”.

Brands See Fan Engagement Drop in First Month of Facebook Timeline

ReadWriteWeb

Sharing is caring