The latest ‘MarketingExperiments’ blog post is titled “Transparent Marketing: How to make your product claims credible … not incredible”.

Daniel Burstein says, “The most sensational, inspirational, celebrational …

No, I’m not talking about “The Muppet Show.” I’m talking about the overhyped marketing message.

Whether it’s because the breathless wording of the message is simply ridiculous (e.g., Less wrinkles in only minutes!)”.

Transparent Marketing: How to make your product claims credible … not incredible

MarketingExperiments Blog

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