The latest post on ‘ReadWriteWeb’ is titled “Twitter Needs to Find a Way to Monetize Big News Events”.

Dave Copeland says, “Twitter will need to think beyond advertisements and find better ways to capitalize on breaking news events if it wants to remain a dominant communication player, according to a startup and marketing expert interviewed by ReadWriteWeb.

“Their attempts at finding a revenue stream in promoted Tweets or display ads fail to take advantage of the one thing that consistently drives people to engage on Twitter”.

Twitter Needs to Find a Way to Monetize Big News Events

ReadWriteWeb

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