The latest article on ‘Website Magazine’ is titled “Use Video to Drive Brand Interest (Not Direct Sale”.

Peter A. Prestipino says, “A new survey from Harris Interactive and brand agency Digitas reveals an increased urgency for brand investment in video, showing that 46 percent of online video viewers in the U.S. say that if they are watching a video online that mentions a new product or brand, they would be at least somewhat likely to look up that brand afterwards. 

Additional highlights from the study include the following:

– 49 percent of those who follow brands on social networks say that if a brand that they follow posts a video online, they are at least somewhat likely to click on the link to watch it and learn more”.

Use Video to Drive Brand Interest (Not Direct Sale

Website Magazine

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