‘Content Marketing: Stories are Key’ by Patsi Krakoff
Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Content Marketing: Stories are Key”.
Krakoff says, “If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways:
1. You say or do something that makes an emotional connection.
2. Something happens that closely resembles a previously established emotional connection”.
Content Marketing: Stories are Key
Patsi Krakoff’s Writing on the Web Blog
Comments are closed.
