Aaron Wall’s latest blog post is titled “General Consumer Awareness of SEM & SEO”.

Wall says, “More people have heard of paid search / AdWords than have SEO / link building. One of the big issues with this question is that since it had numerous check boxes it had a lower response rate (roughly 10% vs an average of closer to 16% to 18%) & took longer for the answers to come in. In the future I can see Google adding quality score styled factors to quizes where pricing is in part based on response rate & they charge premiums for quicker responses. Anyhow, on to the results”.

General Consumer Awareness of SEM & SEO

SEO Book Blog

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