Sandra Martini’s latest ‘The Martini Advantage’ newsletter article is reprinted here. The article is titled “Option Overload: Does your business support or overwhelm clients?”.

‘Option Overload: Does your business support or overwhelm clients?’ by Sandra Martini

Everywhere we turn, someone (or some company) wants our attention:

  • Radio, television, email, direct mail, billboards
  • Children, partners, friends, colleagues
  • . . . the list is never ending

And once they get our attention, we’re faced with a whole new set of questions and choices:

  • Here’s why you want/need to purchase X (and a slew of features and benefits come our way).  Agreed?  Great, what size, shape, color, flavor, format, duration, etc.?
  • Decisions made?  Great, how do you want to pay? Cash, credit, debit, installment plan, paypal?

At the risk of offending someone somewhere or not having what they want, we’ve gone the other way and incorporated “a million and one” different options for everything – from a cup of coffee to our service offerings.

It’s a wonder that anything gets done and we’re not all in a state of “option paralysis”.

Especially when you consider that a confused mind doesn’t invest (or purchase).  A confused mind walks away and goes somewhere less confusing.

The real question is “where’s the line”?

Where’s the line between offering “enough” to support your clients and overwhelming them?

About Sandra Martini

Known behind closed doors as “The Coach’s Coach”, Sandra Martini is the founder of SandraMartini.com, a boutique consulting services company helping small business owners around the world accomplish their missions without sacrificing their lives.

As an inspiring and in-demand mentor, trainer and speaker, Sandy has helped hundreds of small business owners across the globe create sustainable businesses which make a positive impact.  Sandy is also the founder of Escalator Marketing™, creating client engagement and raving fans by design.  Sandy’s Done 4 You services, programs, products and presentations on Escalator Marketing™ and creating lifetime clients through Extreme Client Care™ have made her an in-demand and innovative expert.  Meet her at www.sandramartini.com.

* IMNewsWatch would like to thank Sandra Martini for granting permission to reprint this article.

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