The latest post on ‘ReadWriteWeb’ is titled “Don’t Let the Wrong Name Sink Your Startup”.

Tim Devaney and Tom Stein say, “What’s in a name? For startups, not as much as you might think. For example, you might expect a company called whorepresents.com to quickly hit the skids. But the online database of talent agents has been around since 2001 (capitialized as WhoRepresents?com, natch). And the fashion site Fashism is thriving. (Maybe its followers were too obsessed with clothes to bother with history class in high school.)”.

Don’t Let the Wrong Name Sink Your Startup

ReadWriteWeb

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